Now the analogy in the paper is: basketball possessions are like cars (the goal of each of them is to get from some starting point A to B, B being the basket), and different possible plays are like different roads. Some roads have higher initial efficiency; for example, Kobe Bryant shoots better than Derek Fisher. However, like with the shortcut alley, that efficiency is decreasing with use; the more possessions end with Kobe shooting, the more Kobe is defended against, so it is sometimes optimal for a team to make their best shooters shoot less than they actually do.
So far so good. However, like all game-theoretic arguments about sports that I've ever seen, this one also turns on one crucial assumption, which is that all sports teams care about is maximizing the probability of winning. I think this assumption is not true. Sure Lakers fans want Lakers to win; but they also want to see Kobe shoot a lot, and if Kobe shooting a lot decreases the probability of a Lakers win somewhat, well that's just the price that fans are willing to pay for a good show. So Kobe shooting a lot is not necessarily an inefficiency. The coaches probably know what they're doing: they're giving the audience what it wants.
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